We put your brand in front of the right people, wherever they are, and give them reasons to choose you. From the first impression to the purchase.
Modic is a digital agency specialised in SEO, generative search (GEO, AEO, AIO), full-funnel advertising across search, display, video, audio, connected TV and programmatic, tracking and web analytics for e-commerce and international companies.
So we put every skill a project needs on the same team: media, SEO, generative search, data and development. No boundaries or silos between them, and you talk directly with the people doing the work.
International SEO
For Gruppo Pittini, Italy's leading producer of long steel products, we ran an international SEO project across 11 foreign markets and 11 languages, with over 2,400 SERPs analysed using in-house scripts and semantic clustering. Result: +44% organic traffic YoY, +25% CTR and dozens of non-branded product searches brought into the Top 3.
Advertising & e-commerce
A retail e-commerce with a catalogue of 5,000 SKUs wanted to sell more online and grow beyond its home market. Since 2022 we have scaled its advertising budget from under 100K to over 1M while ROAS rose from 3.8 to 6.9, and taken it from 1 to 9 European markets.
Tracking & consent
Medicilio is a nationwide platform for home medical care and diagnostics, and phone calls are its main way of acquiring patients. For months its Google Ads call conversions had been failing with a 400 error, and Google support, Iubenda and the in-house developers had not been able to find out why. We traced the problem to a default consent setting in Google Ads that conflicted with the Consent Mode signal from the consent banner. We fixed it, then worked with Google's policy team until measurement was switched back on.
SEO & organic shopping
Rintal makes staircases and sells them online at rintalshop.com. In Italy we took non-branded commercial searches such as spiral, open-riser and space-saving staircases into the Top 3, often to first place, competing with big retailers like Leroy Merlin. We launched organic Google Shopping, a channel Rintal wasn't using before. Google is already citing our new articles as sources in its AI Overviews. We did all this while guiding the site through three structural changes without losing rankings.
Server-side tracking
Two Shopify installations were tracking through Elevar, which had become expensive and gave little control over the setup. We moved its server-side tracking to Stape and set up three features: Cookie Keeper to keep first-party cookies alive, webhooks to send orders straight from Shopify, and Custom Loader to load tags from the stores' own domains. We kept Elevar only for its data layer, which is more precise.
We are specialists in SEO, advertising, data and development. There is no account layer in between: you speak directly with the people who work on your project every day. We manage over €5 million in advertising investment per year across 10+ European markets and have run international SEO projects in 20+ countries, including DE, UK, US and the Nordics.
We have the most experience in:
We develop proprietary software, including AI-based tools, born from real project problems: reading search demand by intent and seasonality rather than single keywords, anticipating market peaks and emerging trends, managing catalogues of tens of thousands of SKUs, automating analyses that couldn't be done by hand.
ClustClever, our AI-based semantic SEO analysis software, was developed before AI was a technology in everyday use.
They're not off-the-shelf tools: they let us work at volumes and levels of detail beyond the reach of standard platforms.
We are launching BevoZero, our own e-commerce of no- and low-alcohol drinks, built from scratch. It's where we apply our methods to our own business, measured on revenue, margin and profit rather than vanity metrics.
Best XS agency in both editions of the Wethod award that evaluates agencies on quality of services and quality of working life.
A status re-verified every year on account performance, managed spend and team certifications.
Stape Partner and Channable Partner.
We are a Benefit Corporation (Società Benefit).
From 2021 to 2025, a registered innovative startup for filing ClustClever, our AI-based semantic SEO analysis software, developed before AI was a technology in everyday use.
ModiCulture is our consulting and management programme for Google Ad Grants, for cultural institutions and non-profits.
Active clients: ITS Arcademy, Campo Teatrale, Fondazione Don Bosco Nel Mondo.
Tell us about your market and your goals. We work in English with companies across Europe and beyond.
info@modic.digital